The process

It all begins with an idea. First, we’ll sit down and have a conversation about you and your business. I love to look at pieces together that you like and feel fit your style to get a reference place to start.

Typically, I will provide a panel of very rough pencil sketches to the client and recommend that they pick two or three that they’d like to see refined and more finished. Next, I’ll narrow it down to one and try different fonts and layout options. At this point, it is important for my clients to remember that EVERYTHING is interchangeable.

And if we hate all of the options, we can go back to the actual drawing board! Sometimes, things just don’t go as well as you’re envisioning. One thing I pride myself on is speaking in layman’s terms to provide my clients with accurate descriptors that are cross-specialty so we can all be on the same page.