Andrew Soriano

ABOUT THE PROJECT
Andrew Soriano is a businessman in Bend, Oregon with a variety of businesses. He has several restaurants with partners: you’ll recognize Boxwood Supperclub and Rapa Nui, as well as some construction based businesses.

I’ve worked with Andrew since he was the General Manager at Seventh Mountain Resort beginning in 2016, where he contracted me to do a variety of projects from painting their murals in the Outfitter Bar and chalkboard signage around the resort to painting their Rafting bus!

PROJECT SCOPE
Andrew is the true embodiment of one of our company values: we’re in it for the long term.

This brief is a demonstration of our most recent project together — a logo for his current project, Avant Custom Builders. However, I’ve included graphics in the carousel below of some of the other projects I’ve completed for him.

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The process

It all begins with an idea. First, we’ll sit down and have a conversation about you and your business. I love to look at pieces together that you like and feel fit your style to get a reference place to start.

Typically, I will provide a panel of very rough pencil sketches to the client and recommend that they pick two or three that they’d like to see refined and more finished. Next, I’ll narrow it down to one and try different fonts and layout options. At this point, it is important for my clients to remember that EVERYTHING is interchangeable.

And if we hate all of the options, we can go back to the actual drawing board! Sometimes, things just don’t go as well as you’re envisioning. One thing I pride myself on is speaking in layman’s terms to provide my clients with accurate descriptors that are cross-specialty so we can all be on the same page.

  • Avant Custom Builders Full Logo

  • S&C Painting Solutions

  • Menu Board for the Outfitter Bar

  • Big Eddy Rafting Bus

  • Outfitter Bar Signage

  • Outfitter Bar Mural

  • Rapa Nui Mural